Product Development

Itineraries are a road map for your customer. It outlines an overview of what the potential visitor will be doing and seeing. For visitors, this a crucial part of the planning process. Visitors will be viewing a number of prospective tours and your itinerary should motivate them to book your tour.  A detailed tour itinerary simplifies the booking experience.

 Your guests are seeking experiences that will immerse them in the local culture and foods.  This is an amazing opportunity to harness local knowledge and showcase your favourites to provide guests with an authentic experience. 

Distribution Channels are how visitors find your product. Visitors can find your product through a variety of channels both through your direct marketing efforts and indirect distribution channels. 

Having a healthy distribution mix through your own marketing activities and third party channels is essential for a successful tourism business. 

Distribution channels could be Online Travel Agents, Domestic Travel Agents or engaging with International markets.

 If you currently only sell directly to customers, consider expanding your distribution channels to include third parties. Third parties reach more of the target market, have bigger budgets, and often you don’t pay unless you make a sale. 

Pricing your product correctly ensures a successful and viable business for years to come. There is so much that goes in pricing your tourism product.  To ensure consumers purchase your product and distributors promote it, the price must be consistent, accurate and competitive. 

Your pricing needs to be viable in all potential and future markets. It is important to determine and understand the different elements that make up your total price and their potential impact on your product. 

Understanding fixed & variable costs, profit margins, distribution network costs and additional pricing factors are all key when pricing your product.

Creating an online booking system creates a range of benefits for your business and the visitor.  Online bookings are the number one source for all tourism bookings in Australia. Bookings can now be received through a multiple of distributors at any time of the day. Ensuring your business is accessible to the visitor who expects to able to search, book, pay and confirm instantly. 

 Online booking systems offers convenience to consumers and can dramatically increase your sales opportunities. 

 The everyday visitor is looking for tourism experiences that spark an interest in the destination. When visitors are travelling they mention the destination, not the tour. 

Collaborating with other tourism operators to develop itineraries and packaged products creates new opportunities for your product to be found and promotion of the destination. 

Telling a great story will stick with visitors long after they have left your business. They are looking a lasting connection that creates long-lasting memory of their holiday.  

Great storytelling combines visual, written queues that transports a visitor beyond a single transaction.   It incorporates your business passion with the surrounding destination, culture, work ethic, history and your entire brand story to instil an idyllic story in the visitor memories.